The Boston Marathon starts 26.2 miles outside of Boston and passes through 8 townships along its historic route. These posters were the only ones allowed on the course, spoke directly to the runners, and hopefully, gave them a little push when they needed it.
Design - Colleen Malmberg
Gorge Grown was a struggling farmer’s market in the Hood River, Oregon area. One morning, Hood River woke up to find giant carrots lining an entire city block. On opening day, the farmer’s market sold out in the first few hours.
Not surprisingly, we couldn’t find a vendor set up to make us giant foam carrots, so we built those sumbitches ourselves.
The campaign has been featured on dozens of blogs in several languages, appeared in the Wall Street Journal, Communication Arts and even ended up in a coffee table book.
Art Director: Craig Skinner
UP is a band you wear that, along with an app, tracks your activity, sleep, and eating habits. The idea is that you can better change unhealthy habits by first tracking and quantifying them.
I worked with Thread and Jawbone to figure out the voice of UP. Once we had that figured out, I wrote literally hundreds of “insights” for every possible scenario that could arise based on the data gathered by the band. This was a crazy process because everything was happening on the fly. Major elements were changing right up until launch day.
Thanks to the UP band, I was able to gather concrete scientific data telling me that while working on this project I sat for too long, ate like crap, and didn’t get enough sleep.
Great headlines. Body copy that speaks to you. And a doozie of a tagline. This is the kind of old school print ad that made me want to be a copywriter in the first place.
Design - Tyler Kongslie
I did these spec ads in college and they still give me a chuckle. Nice job college me.
Design - Matt Miller
This campaign salutes the independent filmmaker and his scrappy, whatever-it-takes-to-get-the-shot dedication to his craft.
Naming a product is by no means an exact science. It’s part process of elimination, part gut feeling, and part wrapping a brand’s essence up within a warm tortilla of meaning. Naming can be tricky business but it’s important because it all starts with a name.
Design - Owen Jones and Partners
Umpqua is an independent bank that doesn’t feel like a bank. While the other banks were catching bailouts, we were promoting Fiscal Fitness.
Design – Ditroën
25,283 people ran the Boston Marathon in 2007 and each of them had a different reason for doing it. Runners wrote their reasons on bibs and covered every inch one wall at the pre-race expo but I got to write the reasons for the campaign.
Graphics - Kamp Grizzly
