Fox has been smoothing out the bumps for anything that goes fast and kicks ass since the 70’s. And now with the exploding popularity of electric mountain bikes, Fox is at the forefront again with the only suspension purpose built for e-mtbs. To help get riders on board we did a ton of research which led us to a campaign made of equal parts past and future. We came up with a hard working tagline-Built Different–that we paid off with a slew of executions, including one obnoxiously long and infinitely-clickable banner ad.

Design - Calvin Ross Carl