Gorge Grown was a struggling farmer’s market in the Hood River, Oregon area. One morning, Hood River woke up to find giant carrots lining an entire city block. On opening day, the farmer’s market sold out in the first few hours.

Not surprisingly, we couldn’t find a vendor set up to make us giant foam carrots, so we built those sumbitches ourselves.

The campaign has been featured on dozens of blogs in several languages, appeared in the Wall Street Journal, Communication Arts and even ended up in a coffee table book.

Art Director: Craig Skinner