Race Face is a Canadian company with deep roots in BC’s North Shore. They makes pretty much anything that can be bolted onto a mountain bike and their ingenuity and durability has earned them a super loyal following. In 2021, they decided to completely rework their website and they asked me to write the copy for it. 236 products, several thousand words, and one mega spreadsheet later Race Face has a gorgeous new e-commerce site, with a uniquely Race Face voice. Full send, stomped the landing.

Check it out raceface.com for full effect.